Monday, November 8, 2010
Kids on Bikes Colorado Springs
For my social media project, I chose to become further involved in Facebook from a business stand point. Specifically, I enhanced the Facebook site for Kids on Bikes Colorado Springs (KOB). Kids on Bikes Colorado Springs, is a Non- Profit Organization here in town that brings joy to under privileged children by providing them with bikes. KOB in general, encourages child of all ages to get out and ride while living a healthy life! Prier to this project, KOB had a Facebook page, but they were struggling with the daily upkeep and involvement of the site. Therefore, I had the opportunity to enhance the organization of the site. A few things I did to improve the site was; increased the amount of “like” participants, engaged more with the audience on a daily bases by increasing amount of posts, connected KOB Facebook with KOB twitter, and created a KOB Facebook username: http://www.facebook.com/KidsOnBikesCS. I also created business cards that promoted the site and encouraged individuals to “like” Kids on Bikes Colorado Springs. These business cards were handed out at the “Raising a Champion: The Lance Armstrong Story as told by his mom Linda Armstrong” Luncheon. The Luncheon took place on September 28th @ the Cheyenne Mountain Conference Resort. To encourage recipients to “like” KOB we offered all fans a chance to win a signed Lance Armstrong as a thank you for liking KOB Facebook page, as long as they “liked” the page prior to November 1st. Listed above where just a few strategies I used, additional posts and promotions offered can be viewed at http://www.facebook.com/KidsOnBikesCS. My goal was to not only engage more with audience, but to make it more of a community where loyal followers can come and share or gather information. As a whole it has been successful. We went from 40 “likes” before I started, to currently 144 “likes”. As well, the monthly active user rate increased by 1.2% and daily posts interactions increased as a whole. I really enjoyed this projected and had fun coming up with different strategies. If you haven’t already, please check out KOB at http://www.facebook.com/KidsOnBikesCS and become a follower!