The social media project will be surrounding Customer Relationship Management via Twitter. Business large and small are making great use of Twitter, however, many are still trying to figure out how to harness its power to communicate with existing and prospective customers. Twitter is also a great tool for entrepreneurs to utilize in their attempts to 'break' into a market as it brings 'real-time' customer comments and perceptions to light.
While there are companies that are well under way of becoming too technology driven, some try to apply traditional marketing techniques to social channels with little success. However, for many companies, the opportunity to listen, engage, collaborate and enter into partnerships with their customers have successfully turned to Twitter as a platform.
As a result, Joshua & I will publicize Local Farmers Markets via Twitter.